BMM course is one of the most hottest course.
sheth L.U.J.and sir M.V.college offers this degree.
bmm in mvlu college is doing awesome.
the personal attention to each student is given so that he can work properly
the students here have progressed a lot. they hav done preetty good jobs.
so dont think expeirence the real media join mvlu and see wat is a real BMM couse :)
• About the course:
The University of Mumbai has deemed the bachelors in mass media course as a Credit Based Semester and Grading System with effect from the academic year 2011-12 for First Year, 2012-13 for Second Year and 2013-14 for Third Year. Keeping in mind the pertinent goal of balancing theoretical knowledge with practical experience and exposure, the examinations which will now be a un...iversity adjudicated exam under the able supervision of the respective colleges running the course of BMM. • Credit System Before getting into the contents/subjects, it is vital to understand the fact that BMM (Bachelors in Mass Media) is a professional media course that aims to give a full rounded development to every student who opts to go for with a specific career goal in mind. Hence the university has divided the examination of every student into two parts i.e. Internal Assessment includes Assignments, Seminars, Case Studies and Unit Tests which will be of 40 marks and the Semester end examinations comprising of 60 marks. Course Syllabus: SEMESTER-I Paper-I: EFFECTIVE COMMUNICATION SKILLS–I Paper-II: FUNDAMENTALS OF MASS COMMUNICATION Paper-III: INTRODUCTION TO COMPUTERS Paper-IV: LANDMARK EVENTS IN 20TH CENTURY HISTORY OF WORLD, INDIA & MAHARASHTRA Paper-V: INTRODUCTION TO SOCIOLOGY, SOCIOLOGY OF NEWS & SOCIAL MOVEMENTS IN INDIA Paper-VI: INTRODUCTION TO ECONOMICS SEMESTER-II Paper-I: EFFECTIVE COMMUNICATON SKILLS-II Paper-II: POLITICAL CONCEPTS AND THE INDIAN POLITICAL SYSTEM Paper-III: PRINCIPLES OF MARKETING & MANAGEMENT Paper-IV: INTRODUCTION TO PSYCHOLOGY Paper-V: AN INTRODUCTION TO LITERATURE Paper-VI: TRANSLATION SKILLS SEMESTE-III Paper-I: INTRODUCTION TO CREATIVE WRITING Paper-II: INTRODUCTION TO CULTURE STUDIES Paper-III: INTRODUCTION TO PUBLIC RELATIONS Paper-IV: INTRODUCTION TO MEDIA STUDIES Paper-V: UNDERSTANDIG CINEMA Paper-VI: ADVANCED COMPUTERS SEMESTER-IV Paper-I: INTRODUCTION TO JOURNALISM Paper-II: INTRODUCTION TO ADVERTISING Paper-III: PHOTOGRAPHY Paper-IV: RADIO AND TELEVISION Paper-V: MASS MEDIA RESEARCH Paper-VI: ORGANSATIONAL BEHAVIOUR At the conclusion of Semester IV, Students have to decide their area of specialization keeping future job prospects in mind. After having completed four semesters that lend them exposure and experience over the course of 2 years, they land at a juncture where they need to make an informed decision between ADVERTISING OR JOURNALISM. SEMESTER-V ADVERTISING: Paper-I: ADVERTIING IN CONTEMPORARY SOCIETY Paper-II: COPYWRITING Paper-III: ADVERTISING DESIGN Paper-IV: CONSUMER BEHAVIOUR Paper-V: MEDIA PLANNING AND BUYING Paper-VI: BRAND BUILDING JOURNALISM: Paper-I: REPORTING Paper-II: EDITING Paper-III: FEATURE AND OPINION Paper-IV: JOURNALISM AND PUBLIC OPINION Paper-V: INDIAN REIONAL JOURNALISM Paper-VI: NEWSPAPER-MAGAZINE MAKING (project paper) SEMESTER-VI ADVETISING: Paper-I: ADVETISING AND MARKETING RESEARCH Paper-II: LEGAL ENVIRONMENT AND ADVERTISING ETHICS Paper-III: FINANCIAL MARKETING FOR MARETING AND ADVERTISING Paper-IV: AGENCY MANAGEMENT Paper-V: THE PRINCIPLES AND PRACTICE OF DIRECT MARKETING Paper-VI: CONTEMPORARY ISSUES JOURNALISM: Paper-I: PRESS LAW AND ETHICS Paper-II: BROADCAST JOURNALISM Paper-III: BUSINESS AND MAGAZINE JOURNALISM (COMBINATION OF NICHE-I AND II) Paper-IV: INTERNET AND ISSUES IN THE GLOBAL MEDIA Paper-V: NEWS MEDIA MANAGEMENT Paper-VI: CONTEMPORARY ISSUES | |
| Mission |
To bring out our students with Success!!!
All your future apirations to become either a Journalist, a Director, Editor, Radio jockey, Photographer will be true. Career Opportunities with BMM: Since the scope and breadth of the course of Mass Media (BMM) is so vast and huge, job opportunities and further advancement of studies abroad are that much more exclusive, specific and useful for each and very student. They have a chance at either refining their already honed skills through another degree in India and abroad as well. Apart from this campus placement gives students that much more of an incentive to showcase their skills and talent that can be well judged and utilized by companies who come a calling for interviews on campus or through internship programmes that take place through the academic year. | |
| Awards |
Our Students have been Awarded for their Brillant performance in Famous the College fests like 'MALHAR' for the competiton chakachak
Also in 'RAY' Film festival for innovative Ad concept and a short feature film. Our students have also been interviewed by 'Aaj takk', 'TV9', and have also been featured in the newspaper 'TIMES OF INDIA' for a CSR ( Social EVENT carried out to aware mumbaikars about BMC elections) | |
| Products |
Miscellaneous Activities for academic year 2011-2012:
• First yearORIENTATION: Activities to help build teamwork were part of the plan S.Y. students who were organizing the whole orientation for FY BMM had along with help from Final year students too (TY BMM) • MOVIE SCREENING: Khuda Ke Liye, Jaane Bhi Do Yaaron & Rann • WORKSHOPS: Zee Institute of Media & Arts (ZIMA) conducted a successful workshop for our students and gave them working knowledge of Television news and practical insight into the production techniques pertaining to News exclusively. • TRIPS TO MEDIA CENTERS: Students got a chance to be on Sets and experience Indian Reality Television by being On air for Indian Idol SEASON. In addition they also went live on the sets of ' KBC' as part of a media trip to SONY TV. Seminar at Saraf College was held where FY BMM were introduced to today’s contemporary issues on various modern media. • VF Initiatives: Manisha Sayani as part of our Visiting Faculty was generous to organize a workshop conducted (FY, SY ,TY) • Adobe Premier Pro Workshop by another one of our VF Rohit Bharti (who also works for RADIO MIRCHI) was held for the benefit of students • IV 2012: This year we as part of BMM Department got an opportunity to tour Agra and Jaipur. Among travel and sightseeing we also got an opportunity to visit the local RED FM Channel in Jaipur as well as the printing press at DAINIK BHASKARr. • SELF DEVELOPMENT WORKSHOPS on overall development of personality and communication were held from time to time to help students understand skills vital to adapt before they enter the working atmosphere post BMM. Workshops on Psyche of the mind, emotional development and facial expressions, women oriented issues like POND’S |
GOOD WORK
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